Enter three numbers from last month. In 15 seconds you'll see how far your ad platform's reported revenue is from what your store actually took in.
Runs in your browser. Your numbers are not sent or stored anywhere.
Ad platforms count a sale if someone saw or clicked an ad at any point before buying, even if they were already going to buy. Add two or three platforms and the same order can be claimed more than once.
Each platform reports its own version of "revenue from ads".
Your store revenue is the number that actually pays for stock and rent.
Spend follows the inflated numbers, so money lands in campaigns that mostly capture sales that were coming anyway.
Send me your monthly numbers. You get back a short video and a table showing which campaigns to cap, which to test scaling, and what to test first.
Limited to the first 10 stores while I refine the process.
No. You send the numbers yourself, so there is nothing to connect and nothing sensitive to hand over.
Creative quality, broken tracking, and true incrementality (what ads caused versus what would have happened anyway). The review looks at budget allocation and unit economics, and suggests simple tests where the numbers can't settle a question.
No. It's a rule-of-thumb comparison. Some difference between platform and store numbers is normal, and the thresholds are guidance, not proof that a platform is wrong.
The calculator never sends them anywhere. For the review, I use what you submit only to prepare your review.
Disclaimer. Ad Cheetah provides general information and opinions based only on numbers you supply, which are not independently verified. Nothing here is a guarantee of results or financial advice. Test changes gradually and make your own decisions about your budget.